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UK digital champion Martha Lane Fox has launched a new campaign in a bid to encourage more Brits to use the internet.

Go ON UK - a partnership between private industry, charities and broadband providers - will seek to further raise internet adoption levels.

Among the organisations backing the campaign are TalkTalk, the BBC, Age UK, the Post Office, Big Lottery Fund (BIG), E.ON and Lloyds Banking Group.

They are hoping to encourage the UK's 8.2 million offline citizens to use the internet.

Ms Fox commented: "The UK leads the world in most indicators of digital capability: the internet contributes more to our GDP than to that of any other G20 county and is predicted to grow 11 per cent a year to reach £221 billion by 2016.

"However, many individuals and organisations still struggle to exploit the broader benefits of technology, a problem that is particularly acute for our small businesses, older people and charities that are currently at risk of being left behind."

She said Go ON UK has "an exciting vision" to make the UK the world's most digitally capable nation where no one - old or disadvantaged and no organisation - even the smallest - is left behind.

Ms Fox said this is "a big challenge", but one the partnership is fully committed to.

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