Consumers want broadband providers to launch 4G mobile services as soon as possible, a new study has indicated.
Research conducted by Everything Everywhere - the UK parent company of Orange and T-Mobile - found that 82 per cent of consumers see next-generation services as being vital for the economy.
Consumers said the launch of 4G mobile broadband can help the UK remain competitive and protect jobs.
Almost three quarters (74 per cent) said they want to see 4G broadband launch in Britain as soon as possible - with super-fast dongles on the horizon.
Olaf Swantee, Chief Executive Officer at Everything Everywhere, said consumers are calling for the fast and reliable broadband that 4G long-term evolution broadband can provide – and they want it now.
"With nearly three dozen countries, including many parts of Europe, Asia and America having already rolled out 4G, it is imperative that the UK moves forward," he stated.
Mr Swantee said it is vital to build a 21st century digital infrastructure as soon as possible.
Earlier this year, Everything Everywhere applied to Ofcom for permission to launch 4G mobile services prior to the upcoming 800MHz and 2.6GHz spectrum auction.
The broadband provider wants to use spare capacity in the 1,800MHz band to offer next-generation mobile services to its UK customer base.
However, other broadband providers have raised concerns about the plan, eager to prevent one of their rivals stealing a march on next-generation services.
Ofcom initially approved the request, but then announced an extension to its consultation on the early launch of 4G mobile broadband.