Broadband provider Plusnet has debuted its self-styled cheerleading squad in a new TV advert, launched to promote its new six months' free offer.
The Sheffield-based service provider introduces the Plusnet Cheerleaders in its latest advert - which also sees the return of the popular Plusnet Brass Band.
This time, the musicians belt out a rendition of LMFAO's Party Rock Anthem, following on from their successful cover of Kaiser Chief's Ruby.
The new ad is the first piece of Plusnet advertising to incorporate the firm's new strapline – 'We'll do you Proud'.
"We really like it and think it embodies our brand belief that pride is at the heart of everything we do," Plusnet's Bob Pullen commented.
"We filmed a number of different versions of the advert to use over the course of the year. There’s also a new advert featuring different music and characters in the pipeline so watch this space."
UK households can currently make significant savings on Plusnet broadband services when signing up for an internet and home phone package.
Plusnet is running the discount promotion through to the end of May, giving consumers plenty of time to capitalise on the broadband offer.
The broadband deal applies to the firm's Value and Extra tariffs, which have 10GB and 60GB usage allowances respectively.
Plusnet Value Broadband is ordinarily priced at £6.49 per month, for which customers receive up to 16Mb download speeds, a 10GB usage allowance and a free wireless broadband router.
McAfee security is available to broadband deal customers, while subscribers can also utilise a 24/7 call centre.
Plusnet Value Broadband with Talk Anytime costs £9.99 per month, with households paying an extra £3.50 per month for unrestricted landline usage.
Meanwhile, Plusnet Extra Broadband with Talk Evening & Weekend Calls is priced at £11.49 per month.
Subscribers receive up to 16Mb download speeds, a 60GB usage allowance with unlimited overnight data, and a free wireless broadband router.
For an additional £3.50 per month, they can upgrade to Talk Anytime - enabling them to take advantage of inclusive landline calls throughout the week.