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Origin Broadband has announced plans to launch up to 100Mb services in South Yorkshire using the much-maligned Digital Region network.

The service provider is set to launch ultra-fast broadband deals in May 2012, giving customers in Barnsley, Doncaster, Rotherham and Sheffield another fibre option.

Regarded by some critics as a white elephant, the EU-funded Digital Region initiative has struggled to generate a return on its estimated £100 million investment.

However, the launch of fibre broadband deals could help turn the project around and make it a commercial success.

Origin Broadband said it had undergone a complete review and restructure of its business to enhance operations for 2012.

"The Sheffield-based [broadband provider] has also upgraded its entire infrastructure, to enable the team at Origin to focus on delivering to their customers more efficiently and faster than ever before," it added.

Earlier this month, broadband provider LittleBigOne announced the launch of an IPTV service using the Digital Region network in South Yorkshire.

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