Satellite broadband is proving to be a popular technology among rural businesses, it has been suggested.
Writing for Farmers Weekly, Robyn Vinter explained that satellite is now "a solid contender" in the broadband market.
She said that while the technology has a reputation for being expensive and slow, advances in the market mean this is no longer the case.
Ms Vinter explained that a satellite dish mounted on a building sends signals to and from a satellite allowing users to both upload and download data.
"The dish is connected to a modem inside the home or office which acts like any other broadband connection and can be plugged directly into a computer or wireless router," she noted.
Monthly costs have reduced "dramatically" in the last year since the launch of Eutelsat's KA-SAT satellite in June 2011, Ms Vinter claimed.
She said satellite broadband services are cheaper, faster and more reliable than in the past, and can be set up within 48 hours of signing up.
Crucially for rural businesses, they are available to customers in any location - even in remote parts of the countryside, Ms Vinter added.