Satellite TV, home phone and internet provider Sky has launched an unlimited fibre broadband service for UK households.
From Friday April 13th, UK consumers will be able to take advantage of cap-free super-fast broadband with the service provider - enabling them to boost their user experience.
The Sky Fibre Unlimited broadband and home phone package will enable consumers to enjoy rapid speeds without having to worry about data consumption.
As such, the new service is likely to appeal to consumers who enjoy streaming online content, downloading films and music or playing online games.
UK households signing up for Sky Fibre Unlimited with Sky Talk Freetime and line rental can access unrestricted super-fast broadband from just £20 per month.
Line rental costs another £12.25 per month.
The fibre broadband package - which is ideal for busy homes with multiple internet users - can be taken with or without Sky TV services.
With Sky Fibre Unlimited, consumers receive a wireless broadband router with 'N' technology, described by the broadband provider as its "best ever".
They are also able to use Wi-Fi hotspots on The Cloud's UK network for free, meaning consumers can access the internet from a range of connected devices on the move.
A 12 months' free trial of McAfee Internet Security Suite is included, along with Sky email and 24/7 technical support.
Only households in Sky's fibre network area are able to take advantage of unlimited super-fast broadband at present - consumers can check coverage and availability on the provider's website.
The actual broadband speeds received by individual users depend on a number of factors including location, line quality and internet congestion.