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A Virgin Media broadband advertisement has been banned after the regulator agreed it had the potential to mislead members of the public.

The Advertising Standards Authority (ASA) instructed the broadband provider to pull an advert used as part of its 'Faster for a fiver' campaign.

In its ruling, the ASA said the small print contained with the advert was too small to be legible.

The ASA said the print contained information that did not appear elsewhere in the ad.

This included details of the line rental price and the minimum contract length, which the ASA said was "material to consumers' understanding of the offer".

It stated: "The size of the text, in combination with the low quality of the print, meant it was not clearly visible to a normally-sighted person reading the marketing communication once, from a reasonable distance and at a reasonable speed."

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