The wider availability of fibre-to-the-cabinet (FTTC) broadband will help push the UK up the global internet speed charts, it has been suggested.
In Akamai Technologies' latest State of the Internet Report, the UK was found to have the 16th highest average broadband speeds in Europe.
And this has led to fears that British businesses and households are falling behind their European counterparts.
David Belson, director of market intelligence at Akamai Technologies, commented that the wider deployment of FTTC is helping to increase average download speeds.
However, he said it is important to ensure fibre broadband services are affordably priced.
"If the fibre is there, but the services marketed towards subscribers are not priced at affordable levels, then the UK will struggle to move ahead," Mr Belson stated.
"Note that this is true for any country - not just the UK."