Direct Save Telecom has launched a new cut-price broadband service targeted at people living in rural areas.
The £9.95 per month broadband deal - which offers high-speed downloads, a 20GB usage allowance a free Wi-Fi router - is aimed at people living outside the major towns and cities, reports ISPreview.co.uk.
Customers are required to take out a 24-month contract, however those wishing to pay £14.95 per month can take advantage of a 28-day rolling option.
Direct Save Telecom's Chief Executive Stavros Tsolakis said the firm has little influence on when services to rural areas can be upgraded.
"But what we can do is have an influence on what is happening now by ensuring that rural areas are not hammered with ridiculously high prices," he stated.
"All our customers are important to us irrespective of where they live, and we want to try and give them the best possible telecoms deal available."
Mr Tsolakis said his firm offers the lowest-cost 'out of area' broadband services in the UK.
"There has been talk of upgrading rural areas with the latest broadband technology for some time now, but it is incredibly slow-paced which must be infuriating for the rural residential and business consumer," he added.
"We have reduced our prices as much as we can to try and assist them now, and we will continue to do so until the broadband playing field is levelled."