Direct Save Telecom claims to have launched the UK’s lowest priced broadband deal.
The service provider is making broadband and calls available for just £2.49 per month plus a monthly line rental fee.
Consumers signing up with the firm on a 24-month contract can take advantage of the offer, which Direct Save says has "no gimmicks".
Included in the deal is free set-up, a free wireless broadband router, free UK evenings and weekend calls, and UK-based freephone 24/7 support.
Customers will also enjoy up to 24Mb broadband speeds and be able to use up to 20GB of data every month.
In order to benefit from the low-cost deal, subscribers have to take Direct Save Telecom’s line rental, which costs £12.85 per month.
Stavros Tsolakis, Chief Executive at the firm, said Direct Save Telecom is "proud" to offer customers this "fantastic" broadband deal, particularly in light of rising costs across the UK at present.
“Prices are going crazy just now. Petrol is going through the roof, there is about to be a 30 per cent increase in the price of a first class stamp, and you do not get much change from a fiver when you buy a pint of beer," he stated.
"We are all currently being hit hard in the pocket, and if the forecasters are proved correct, there could be more hard times ahead."
Mr Tsolakis said this is why the firm is "delighted" to be able to offer the UK's cheapest broadband.
"We envisage this great deal, as well as our excellent customer care policy which includes 24/7 UK based customer support, will allow us to compete with the larger telecom companies who dominate the market just now," he added.
"Simply put, broadband customers will not be able to find a better deal anywhere in the UK."
Mr Tsolakis confirmed there will be no changes in price after one year and no additional costs added.
"What you see is exactly what you get," he told UK consumers.