More than 350,000 TalkTalk subscribers have signed up to use the HomeSafe network level security product in its first year, it has been reported.
Writing for the company blog, TalkTalk Commercial Director Tristia Clarke claimed the "groundbreaking" security service has been a big hit with broadband customers.
She noted that adoption rates continue to increase on a daily basis, helping parents to ensure their children can use the internet safely without exposure to age-restricted material.
"In March we also became the first - and so far only - service provider to ask our new customers to make an upfront decision about using parental controls when they sign up to broadband," Ms Clarke explained.
"One in three of our new customers are choosing to turn them on which is roughly equivalent to the number of households in the UK with children in them."
She said this shows that offering customers an 'active choice' really works.
"We recently asked some of our new customers what they thought and 80 per cent felt that being offered an upfront choice was a good thing," Ms Clarke said.
TalkTalk is now looking at ways to roll this active choice out to all its customers, including existing broadband subscribers, she noted.
Ms Clarke said the broadband provider has set itself a target of one million HomeSafe users by May 2013, when the service celebrates its second birthday.