BT has celebrated the tenth anniversary of the UK wireless broadband sector by rebranding its nationwide Wi-Fi service.
The firm's BT Fon and BT Openzone Wi-Fi services will now fall under the single BT Wi-Fi banner, as the company aims to increase simplicity for end users.
BT - one of the world's largest wireless broadband providers - currently supports more than six million hotspots in over 100 countries.
Some 21,000 people log on to BT Wi-Fi every minute during peak times and more than one billion Wi-Fi minutes were used over the last three months.
"As wireless hotspots grow consumer behaviour is changing, with email accounting for 26 per cent of home activity, social networking 20 per cent and web browsing 19 per cent," BT noted.
"Travel locations are the most popular for accessing the internet with 79 per cent tending to use Wi-Fi, closely followed by eating and drinking at 71 per cent and 52 per cent when shopping."
The broadband provider noted that wireless broadband has a wide appeal, with 41 per cent of 35-54 year-olds, 31 per cent of over-55s and 29 per cent of 18-34 year-olds fully appreciating the benefits of the service.
BT said wireless broadband is also boosting the fortunes of businesses, with 17 per cent of people saying they would choose a place with Wi-Fi over one without.
Andy Baker, Chief Executive of BT Wi-Fi, said that as tablets and smartphones have become increasingly popular, connecting to the internet through Wi-Fi has become more relevant.
"We are proud to offer our customers free access to one of the biggest Wi-Fi networks in the world and wanted to make it easier for our customers to find a hotspot and get online," he stated.
"It made sense for us to bring our estate under one unified brand."