BT Vision has agreed a deal to broadcast live Premier League coverage from the 2013-14 season.
In a major coup, the TV and broadband provider outbid ESPN for top flight English soccer coverage.
As such BT will share live broadcast rights with Sky, which has broadcast Premier League football since 1992-93.
BT will pay £246 million a year for 38 live matches per season, while Sky will show 116 games a year until the end of 2015-16.
Under the terms of the three-year deal, BT will gain 18 'first picks' - around half of those available to broadcasters.
This means many of the top league games will be shown exclusively in the UK by the service provider.
Matches are to be broadcast on a new BT Vision football channel, with Infinity super-fast broadband subscribers able to take advantage of a range of advanced features.
BT Chief Executive Ian Livingston said the firm was "pleased" to have secured the Premier League rights and also to have around half of the best games on offer each season.
"We look forward to offering football fans real value and great quality using the latest technology," he stated.
"BT is already investing £2.5 billion in fibre broadband. Securing Premier League rights fits naturally with this, as consumers increasingly want to buy their broadband and entertainment services from a single provider."
From 2013-14, TV viewers will be able to watch 156 games each year on live television - 40 per cent of the total number of games.
But in order to tune into every live match, consumers will require access to both Sky Sports and BT Vision's new football channel.