Broadband provider Everything Everywhere is to invest £50 million overhauling its customer service system, it has been reported.
According to Techwatch, the firm - UK parent company of Orange and T-Mobile - is to modernise its retail outlets and bring specialist agents on board to help optimise the consumer experience.
Everything Everywhere is aiming to provide instant customer support across a range of services and devices.
The firm also wants to avoid passing customers between different departments and agents, and with this in mind, has launched a development academy to train up staff.
"It is our goal to create the best customer experience in the UK so that customers can trust us with their digital lives," said Jackie O'Leary, Chief Customer Officer at Everything Everywhere.
"This new service approach responds directly to how our customers are now using their devices, the service they expect and how our people look after them."