The number of people signing up for IPTV services is continuing to increase, it has been reported.
Research conducted by Point Topic and published by the Broadband Forum indicates that broadband-enabled television services are rapidly gaining popularity.
Some three million new subscribers were added during the first three months of 2012, taking the global total to 65.6 million.
"The Asian market is advancing the fastest with the strong leader - China - adding over three times as many IPTV subscribers in the quarter as any other country," said the Broadband Forum.
"This gap is likely to increase even further though both France and the US are reporting strong numbers and accelerated growth in the report period."
The anticipated launch of YouView - a single-standard IPTV service - in the UK later in 2012 may help to boost adoption rates in Britain.
Originally known as Project Canvas, the initiative involves broadband providers BT and TalkTalk along with a number of terrestrial broadcasters and technology manufacturers.