Virgin Media could become the target of a takeover bid, it has been speculated.
Earlier this week, reports suggested that private equity firms Apax and KKR are willing to fund an £8 billion purchase of Everything Everywhere - the UK parent company of T-Mobile and Orange.
But a deal for the telecoms giant could also include cable broadband provider Virgin Media, it has been suggested.
The consortium is thought to be looking to create an entertainment firm capable of claiming market share from industry rivals BT and Sky.
And with Virgin Media offering broadband, home phone, mobile and IPTV services, the company may be seen as an attractive asset.
According to Cable.co.uk, rumours of a Virgin Media takeover have been "rife for some time".
The news provider said the firm is valued at around £4 billion.