More than a quarter of small business owners would consider switching mobile broadband provider following a network outage, a new study has revealed.
Research conducted by officebroker.com found that 28 per cent of business owners and sole traders have lost confidence in O2 following its recent service downtime.
More than half (51 per cent) said they would be heavily inclined to switch to an alternative network if the failures were repeated.
But one in five (21 per cent) said they still had faith in the network and would not consider moving to other providers.
Chris Meredith, Head of UK Sales at officebroker.com, said the results show just how much of a reliance business owners place on their mobile devices.
"Many work to tight schedules and by not being able to make contact with colleagues, suppliers and clients they may be missing deadlines and ultimately losing out on money – even if the fault lasted less than two days," he stated.
Mr Meredith noted that the majority of those polled are willing to give O2 a second chance.
"But our data indicates that if the same were to occur again in the near future there would be a high likelihood that they would look elsewhere," he stated.
The study findings may alert other broadband providers who have experienced network downtime in the last year, including BT and Virgin Media.