TalkTalk Plus subscribers are now being given the opportunity to receive a free YouView box, allowing them to enjoy broadband TV services.
The broadband provider is giving consumers a set-top box - which retails at £299 - for free when they sign up for its higher-tier broadband package.
YouView viewers can take advantage of 74 Freeview channels, a seven-day catch up service and more than 5,000 TV shows and films on-demand.
They also have the option of bolting on Sky Movies (£15 per month) and Sky Sports (£30 per month) to their subscription for a monthly fee.
With a YouView set-top box, viewers can pause and record live TV, meaning consumers "will never have to miss a moment of their favourite show again".
"Not only that, you'll also be able to record two programmes at the same time while watching another," TalkTalk noted.
TalkTalk Plus subscribers are entitled to priority registration for a free YouView box subject to availability, minimum line speed and an 18-month minimum contract period.
Households will be required to pay a £50 engineer installation fee to have their set-top box installed, but will face no charge for the box itself.
TalkTalk Plus - which offers high-speed broadband, an unlimited monthly usage allowance and unlimited landline calls - is priced at £14.50 per month plus line rental.
New subscribers are entitled to a free connection worth £30 and a free installation for new lines worth £50 where necessary.
Customers also receive a free wireless broadband router, HomeSafe parental controls and a 12-month LOVEFiLM subscription.
"If you're with another phone or broadband provider switching to TalkTalk couldn't be easier. You can keep your current phone number and will be up and running with TalkTalk within 15 days," the firm stated.
"If you need a new line installed then you could be live even more quickly by picking your own appointment date, you can even choose a Saturday."