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Virgin Media's new wireless broadband service on the London Underground has been an immediate success, it has been claimed.

Gareth Powell, London Underground's Director of Strategy and Service Development, noted that Wi-Fi at Tube stations is proving "extremely popular" with passengers.

"Millions of commuters and visitors from around the world are now able to keep up with live travel updates, news and entertainment throughout an incredible summer and beyond," he stated.

Virgin Media aims to launch free Wi-Fi at 80 stations in time for the London Olympics, which start at the end of July.

This number will increase to 120 by the end of 2012, however Virgin Media plans to restrict Wi-Fi access to service subscribers after the Games.

Kevin Baughan, Director of Metro Wireless at Virgin Media, said Londoners and visitors "are loving the new Wi-Fi service".

"Demand for data continues to grow and we're rolling-out a future-proofed service that makes superfast wireless connections the standard," he stated.

"In partnership with Transport for London, we’ve achieved a huge amount and have launched a service [the city] can be proud of."

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