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TalkTalk hopes to experience similar success with its new mobile offering as it has with its broadband and home phone services, it has been claimed.

Dan Meader, Mobile Director at the company, claimed that TalkTalk's broadband packages have "revolutionised" the market over the last few years.

The company's broadband deals have offered better value and lower costs to UK consumers, making Britain better off, he claimed.

"Now we are delighted to announce that we are doing the same with the mobile market," Mr Meader stated.

Last week, TalkTalk announced plans to enter the mobile arena by offering a range of budget plans for mobile handsets.

This has raised the likelihood that the broadband provider will soon launch quad play deals including fixed-line internet, home phone, mobile and TV services.

Mr Meader said TalkTalk is committed to "stripping out all the unnecessary costs" and offering maximum transparency to its service subscribers.

"TalkTalk customers are already £154 a year better off than they were with BT and now with the introduction of TalkTalk mobile they will be better off still," he claimed.

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