BT has added to the appeal of its Infinity broadband deals by offering a £50 Sainsbury's voucher to new subscribers.
The new promotion applies across the firm's up to 38Mb, 76Mb and 100Mb fibre broadband deals, allowing consumers to make savings on their weekly shop.
As well as receiving a £50 gift card, new fibre customers are entitled to a free connection - worth up to £130 where a new line needs installing.
Consumers have a number of options when signing up for BT Infinity, including the More Broadband and Evening & Weekend Calls with super-fast BT Infinity package.
Subscribers receive up to 38Mb download speeds, up to 9.5Mb uploads, a 40GB usage allowance and inclusive off-peak calls to UK landlines.
Free unlimited BT Wi-Fi is also included with the package, as is a free wireless broadband router - the BT Home Hub.
This introductory Infinity package is priced at £9 per month for the first three months, rising to £18 per month for the remainder of an 18-month contract.
Customers are also required to pay line rental from £10.75 per month and a standard £25 activation fee.
For households seeking faster download speeds, Unlimited Broadband and Evening & Weekend Calls with super-fast BT Infinity is available for an initial £20 per month, rising to £26 in month four of the contract.
Subscribers are able to download data at up to 76Mb and upload at up to 19Mb, while taking advantage of an unlimited usage allowance.
Speeds may be managed on peer-to-peer networks at peak times, but consumers are allowed to consume as much data as they want.
Households seeking up to 100Mb download speeds - and up to 15Mb uploads - have the option of Unlimited Broadband and Evening & Weekend Calls with super-fast BT Infinity.
This broadband deal offers all the same features - including an unlimited usage allowance, a free Wi-Fi router and inclusive off-peak calls - for £35 per month.
New consumers signing up for any of the fibre broadband deals are entitled to receive a free £50 Sainsbury's voucher to spend in stores nationwide.