New BT Vision recruit Jake Humphrey says the firm's fresh approach to sports broadcasting persuaded him to come on-board.
The 33-year-old presenter is leaving the BBC in January to front BT's coverage of Barclays Premier League football from the 2013-14 season.
Humphrey, who has worked across a range of sports including football, cycling and Formula 1 motor racing, joins BT on a four-year deal.
He will be the studio face of the firm's top-flight football action, after BT Vision won the rights to broadcast 38 live matches per year, including 18 of the best quality first-pick games.
Humphrey said he is "incredibly excited" to be joining the team at BT, partly because of the "fresh perspective" the firm will bring to both sport and broadcasting in this country.
"To be a part of this young, vibrant team who are as passionate about sport as I am, is a privilege," he stated.
"My focus from the start of 2013 is on making BT's coverage of football the best this country has ever seen.”
Marc Watson, Chief Executive of BT Vision, said the firm is "absolutely delighted" to have acquired the talented broadcaster to anchor its football programming.
“Jake is a tremendously experienced and popular sports broadcaster and a fresh, young and innovative talent," he stated.
"He fits our plans for the new channel perfectly and we are very excited to be working with him."