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Broadband, home phone and subscription television provider Sky has announced a number of improvements to its Sky+ service.

According to the firm, the Sky+ box is getting "even bigger and better" with a brand new catch-up service, more personal storage and new ways for customers to interact with their favourite TV shows.

Sky said it has released "a wave of features" as part of the ongoing development of Sky+, which is now enjoyed in over nine million UK homes.

In the last two years, Sky+ has introduced TV on-demand content, hundreds of the latest DVD releases to rent through Sky Store and a new electronic programme guide.

In August 2012 alone, the service generated more than 1.2 billion sessions of time-shifted viewing as more consumers took control of their own TV schedule.

Luke Bradley-Jones, Sky’s Brand Director for TV Products, said that since launch, Sky+ has "led the revolution" in how UK consumers watch TV.

"We’re pushing forward again by offering customers even more flexibility, more personal storage and entirely new ways of engaging with their favourite TV," he stated.

"With customers using Sky+ a staggering total of more than a billion times each month, it remains the gold standard in pay-TV."

Sky's new seven-day Catch Up function allows consumers to keep up to date with Sky shows, plus those on ITV Player and Demand 5.

BBC iPlayer is set to launch on the service this autumn, while Channel 4's 4oD is scheduled to arrive in early 2013.

"The Catch Up service will keep getting better, with programmes from the most popular free-to-air and pay channels all seamlessly integrated into the Sky+ experience," the service provider stated.

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