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Businesses operating in the UK IT sector expect greater uptake of fixed broadband services over the coming six months, it has been reported.

Research conducted by connectivity provider O2 Wholesale highlighted a number of key industry trends which are driving broadband adoption.

Leading the way is the increased popularity of flexible working, which was highlighted as a key factor by 73 per cent of respondents.

Some 58 per cent of O2 Wholesale interviewees said moves towards the cloud are encouraging businesses to add capability, while bring your own device schemes were cited by 32 per cent.

Dan Cunliffe, Head of Strategy & Partners at O2 Wholesale, said the results of the survey show that fixed broadband is "a major potential growth opportunity for resellers", driven by technology trends such as cloud and BYOD.

"With nearly two-thirds of those surveyed having customers considering moving to the cloud, the time is right for partners to make the most of this opportunity," he claimed.

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