Sky has launched a new triple-play broadband bundle offering up to 38Mb download speeds.
The service provider is offering fibre-to-the-cabinet broadband services alongside weekend calls and the Entertainment Extra TV Pack.
UK households signing up for the broadband deal can pay just £30 per month plus line rental for the first six months of their contract.
The cost of the package then rises to £46.50 for the remainder of their contract, reports ISPreview.co.uk.
As well as gaining access to up to 38Mb download speeds, subscribers can take advantage of an unlimited usage allowance.
And subscribers are entitled to access any wireless broadband hotspot from The Cloud for free, helping them to get online on the move.
They also receive a Sky Wireless 'N' Router, which allows customers to access the internet on a range of web-enabled devices throughout the home.
And new customers can save money by virtue of a free broadband activation.
Weekend calls to UK landlines come as part of the broadband bundle, with subscribers able to access 24/7 inclusive calls for another £5 per month.
In terms of TV access, the Sky Entertainment Extra Pack includes 52 channels, such as Sky 1, Sky Atlantic, Dave and MTV.
New subscribers also receive a free Sky+ TV box - allowing them to pause, rewind and record live TV - along with free installation.
"The Sky Entertainment Pack comes with a huge variety of channels and shows for you to pick from, so that you are never left stuck with nothing to watch," the provider stated.
"The shows include award winning dramas, from wistful period dramas to relevant modern dramas."
Adding to the appeal of the new broadband bundle is a free £100 Marks & Spencer gift certificate, which can be used at the leading high street chain.