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The popularity of Virgin Media's subscription television service has helped boost global TiVo subscriptions and revenues, it has been reported.

According to Reuters, TiVo Inc has seen a five per cent rise in share value, on the back of increased set-top box shipments.

Some 230,000 new customers were added between April and June 2012.

Tom Rogers, Chief Executive of the firm, explained that the number of TiVo subscriptions across the globe grew 41 per cent year-over-year this quarter.

This was highlighted by "continued success" at Virgin Media, which recently reached one million TiVo subscriptions, he noted.

Virgin Media customers account for more than a third of TiVo's 2.7 million worldwide subscriber base.

With a TiVo set-top box, consumers can pause, rewind and record live TV.

"Our new TiVo service gives you lots of new reasons to love your TV – you’ll watch all your favourite shows and have fun finding new ones," said Virgin Media.

"You still get all your favourite channels, including your Sky favourites, catch-up TV, hundreds of on-demand movies and shows, and even handy web apps like Twitter and BBC iPlayer."

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