The Chief Executive of YouView has dismissed suggestions that delays to the IPTV service mean it has "missed the boat".
Speaking at the IBC 2012 conference, Richard Halton predicted a bright future for the broadband-based television service, which finally launched in July 2012 following numerous setbacks.
Pointing to the relatively low adoption rates achieved by rival services so far, he suggested that the UK IPTV market remains relatively immature - and therefore full of opportunity for service providers.
“We have become the debut platform for some content services," Mr Halton stated. "The lack of UK penetration to date of Apple and Google also gives a clue that we are not behind."
Mr Halton expressed confidence over YouView's prospects for success, claiming that people "have a good history of buying set top boxes".
Many UK households are using smart TVs plugged into boxes already, he explained.
Mr Halton noted that YouView is pushing ahead with a companion app for mobile and tablet users which it hopes to launch later in 2012.
"The second screen delivers a set of different objectives which we will set this autumn," he added.