Top flight rugby union could potentially return to free-to-air television after BT Vision secured the live broadcast rights from next season.
The firm recently secured a four-year, £152 million deal to show Aviva Premiership games from September 2013.
And while the majority of live action is likely to be reserved for BT Vision subscribers, the broadband and TV provider could make some games more widely available.
"There are proposals for some free-to-air rugby, and you suspect that may go through,” said Peter Tom, chairman of Leicester Tigers, in an interview with the Telegraph.
"With all of the different ways to view sport these days on phones and tablets and various social media, we feel that we have chosen a great partner in BT, who will be going out of their way to provide the best possible platform to show and promote the sport."
BT could potentially use its YouView broadband TV platform to show some rugby games live on non-subscription television.