Broadband, home phone and TV provider BT has secured the live broadcast rights to a number of overseas football leagues.
The firm - which recently signed a deal to broadcast 38 Premier League games per season from 2013-14 - will also show matches from Italy, France, Brazil and the US.
By showing games from Serie A, Ligue 1, Brasileiro and Major League Soccer, BT hopes to attract customers from main rival Sky.
The new BT Sport channel - which is set to launch in summer 2013 - will feature 380 live matches per season from Italy and France's top flights, plus highlights packages, and weekly preview and review shows.
It will also broadcast 100 live matches per season from Brazil, plus highlights and a review show, and 99 from the US' top division.
Marc Watson, Chief Executive of BT Vision, said his firm is "delighted" to be offering top quality live games from "some of the best leagues in the world".
"Football fans will be able to follow David Beckham and Thierry Henry in the MLS and witness whether the resurgent Juventus can withstand the challenge of the two Milan giants in Serie A," he stated.
"They'll also be able to enjoy the talent on show in the French Ligue 1, where they will see the skills of stars such as Zlatan Ibrahimovic and Thiago Silva."
Mr Watson claimed the extra depth of live matches should help BT develop "an absolutely cracking sports channel" with fantastic live action across a number of sports.
"We've hired the best talent behind the camera to bring to viewers the first rate production that they've come to expect from a sports channel in the UK."