BT Vision is aiming to secure more live sport to complement Barclays Premier League football and Aviva Premiership rugby union coverage.
The firm's new BT Sport 1 and BT Sport 2 channels will go live in 2013 and, according to BT Vision Chief Executive Marc Wilson, there will be plenty for fans to look forward to.
Speaking to the Telegraph, he revealed the broadband, phone and TV provider is looking to secure the rights to other sports.
Indeed an announcement on another new addition is likely to be made before Christmas, Mr Watson noted.
The Telegraph suggested tennis may be arriving on BT Vision's new sports platform, but the broadcaster's CEO refused to confirm this rumour.
Mr Watson told the news provider he is particularly excited about the potential for his firm to support the continued growth of rugby union in the UK.
"Our aim is to democratise sport, to make it more accessible, and do so in an innovative, entertaining way," he stated.