JT Global has launched a subscription-free broadband TV service based upon the YouView platform.
The telecoms firm - which operates in the Channel Islands - is now offering IPTV services to households in Jersey and Guernsey.
Consumers can receive a free YouView set-top box when signing up for a JT broadband package.
Alternatively, they can choose to purchase a set-top box for a one-off fee of £299.
Barna Kutvolgyi, Managing Director of JT’s Global Consumer Business, said his company is offering a "cost effective alternative to subscription based TV services".
"We are very proud to be among the first UK internet service providers to introduce YouView, which is backed by the leading national TV channels, so bringing a new way of watching television to more homes," he stated.
Mr Kutvolgyi explained that, in order to take advantage of YouView, fast and reliable broadband is essential.
"Our decision to launch YouView therefore represents the first of many internet-enhanced services that we will be introducing for islanders to take full advantage of our new JT fibre-optic super-fast broadband service.”