Mansfield could be set to gain a wireless broadband service - paid for by members of the public and local businesses.
Crowdfunding website Spacehive.com is linking up with the Nottinghamshire town's Business Improvement District (BID) and the Mansfield District Council to drive the initiative.
Should sufficient cash pledges be received, Wi-Fi hotspots could be installed across the town's retail centre.
Sarah Nelson, manager of Mansfield BID, said there is a lot to be achieved by "bringing the community together and helping ourselves".
"Clearly the web has had a massive effect on retail but by using this to our advantage - and giving locals the chance to use free Wi-Fi - we can help drive up footfall and encourage more growth in local enterprise," she stated.
Ms Nelson said this could be through people stopping for a coffee while they check their emails or making use of internet offers for local retailers.