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Media regulator Ofcom hopes to outline reforms to the broadband switching process by the end of the year, it has been claimed.

Speaking to, a spokesperson for the watchdog said an update on next steps is "expected to be made in due course".

Ofcom has been working towards changing the system - in order to make life easier for broadband subscribers - since late 2010 when it published the 'Strategic Review of Consumer Switching'.

However, the process of implementing a new switching process has been far from straightforward, amid cost and complexity concerns from the broadband sector.

In a consultation carried out earlier in 2012, Ofcom outlined three potential options - making "incremental enhancements" to the existing system, putting more power in the hands of the 'gaining' broadband provider, or giving more power to the 'losing' firm.

According to the news provider, Ofcom is also keen to use Third Party Verification to protect consumers from being switched without consent.

"Ofcom’s review of consumer switching is a key priority as it is vital that consumers can change providers easily to choose the broadband or telephone service that best suits their needs," the spokesperson stated.

"To tackle this issue, Ofcom has consulted on various 'gaining' and 'losing' provider-led options."

He said that to inform its decision, Ofcom is considering industry responses alongside new evidence in what is "a highly complex area".

Earlier this year, a study conducted by indicated that more than a third of UK consumers were definitely looking to switch broadband provider in 2012.

This figure was up from the 31 per cent of subscribers who said the same 12 months earlier.

And another 34.1 per cent claimed they would possibly migrate to a different vendor this year.

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