BT Vision could be set to launch three sports channels, as opposed to the two already announced, it has been claimed.
The pay TV provider has already secured top-flight football and rugby union for its BT Sport 1 and BT Sport 2 channels, which will debut in 2013.
And with the prospect of further sports on their way, the Financial Times says a third channel is now on the agenda.
This would help get around the problem of scheduling clashes, while also providing a natural home for on-demand and pay-per-view content.
BT refused to comment on the suggestion that it may launch three sports channels.
But last week, the firm's Chief Executive Ian Livingston said BT Vision was still deciding on the format of the upcoming sports content.
"We have a number of different scenarios," he stated.
These include selling sports coverage to other TV providers on a wholesale basis or requiring all would-be viewers to subscribe with BT, Mr Livingston noted.