Sky has revamped its broadband deals and is now offering a free £25 gift certificate to new subscribers.
Consumers signing up with the broadband provider are currently able to get their hands on a £25 Marks & Spencer voucher, which can be used at the leading high street chain.
The offer applies with a number of Sky broadband deals, including Sky Broadband Unlimited, which costs £10 per month.
With this broadband package, consumers are able to download at speeds of up to 14Mb and take advantage of an unlimited usage allowance.
They also receive inclusive weekend calls, a free wireless broadband router and free Wi-Fi with The Cloud.
At present, Sky is offering six months' free service with the broadband deal - allowing households to save £60 on their introductory bills.
Households switching their broadband and calls to Sky can also benefit from a discount promotion at present.
The broadband provider is offering 12-months' half-price internet and home phone services, meaning they only pay £5 per month for a whole year plus line rental.
For this, customers receive unlimited high-speed broadband with no usage cap, Sky Talk Weekends and a free Sky Hub.
Sky says the broadband deal allows consumers to "download the movies and music you love" without the fear of exceeding the monthly usage allowance.
The broadband provider pledges to deliver unthrottled broadband, meaning users' connections are not slowed down even at peak times.