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A UK broadband provider has seen a surge in subscriptions since the launch of its IPTV service, it has been reported.

Littlebigone.com, which operates on South Yorkshire's Digital Region super-fast broadband network, saw its customer base swell by 81 per cent during the second quarter of the year.

The firm reported a high level of demand for broadband TV, but also other high-bandwidth services such as VoIP, video conferencing and cloud computing.

Teresa Robbins, Managing Director at littlebigone.com, noted that standard broadband connections tend to allow one person in a household to stream internet TV with some buffering, provided they are not competing for connectivity with other users.

"If someone else on the same connection is also using the internet to work from home, download a film or engage in online gaming, everyone suffers."

She claimed that broadband customers are fed up of playing "bandwidth bingo", and are taking steps to ensure a high quality of service.

Ms Robbins said people planned ahead in the spring to ensure they had super-fast and highly resilient internet in time to enjoy coverage of Euro 2012, Wimbledon and the Olympics.

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