Sky is giving its UK customers the opportunity to attend a special screening of 'The Hobbit: An Unexpected Journey' at the O2 Arena in London.
The TV, home phone and broadband provider is giving away tickets for the event on December 13th - the same night as the film's UK cinema release.
One of the most eagerly-anticipated movies of recent years, 'The Hobbit: An Unexpected Journey' sees Bilbo Baggins begin his famous journey into the depths of Middle-earth.
Peter Jackson - director of the 'Lord Of The Rings' trilogy - is also at the helm for the first prequel, based on the J.R.R. Tolkien literary masterpiece.
A number of familiar faces feature in the new film, which stars Martin Freeman as the adventuring Bilbo.
Sir Ian McKellen reprises his role as Gandalf the Grey, Andy Serkis returns as the devious Gollum, while Cate Blanchett and Elijah Wood also make appearances.
Sky customers have until 5pm on December 13th to book tickets - to be allocated on a first-come, first-served basis - for the O2 Arena screening in London.