Virgin Media has boosted the appeal of its broadband and TV bundles by adding new channels to its TiVo-based subscription service.
Customers are now able to tune into TCM HD (416) and Cartoon Network HD (732), taking the number of high definition channels to 39.
In addition, viewers can now watch film and TV content on TCM 2 (417) at no extra cost.
Over the coming months, TCM HD will show a range of series for the first time in native HD - including Band of Brothers, Deadwood and Wild Boys.
Meanwhile, Cartoon Network will keep the kids entertained, with shows including Ben 10, Adventure Time, The Amazing World of Gumball, The Regular Show and Johnny Test.
Entertainment from Cartoon Network, Cartoonito and Boomerang will also be made available on Virgin TV Anywhere across a range of devices, as well as 3D on demand on Virgin TV later this year.
Richard Wheeler, Head of Content Acquisition at Virgin Media, said there is "no better way to kick-start the new year" than by launching two new HD channels for customers at no extra cost.
"With half-term and major movie events like the Oscars just around the corner, there’s plenty of action and entertainment for all the family on Virgin Media TV in HD," he stated.
Anthony Lukom, Turner UK General Manager and Managing Director, said it is "fantastic news" that Virgin Media customers now have the opportunity to watch TCM’s "vast library of films and first-run cinematic series", as well as Cartoon Network’s "much-loved kids’ shows", in HD-quality format.
"This is another exciting step in our network’s continuing evolution, giving our growing audiences outstanding viewer experiences," he stated.