Virgin Media is urging its TV subscribers to tune into top US comedy-drama 'Louie', which debuted on FOX this week.
The show - which stars Emmy-award winning stand-up comedian Louis Szekely as a fictionalised version of himself - has run for three successful seasons in the states before arriving in Britain.
FOX acquired the UK broadcast rights to the show last year, and the series is now airing on Tuesday nights at 21:00 GMT.
Virgin Media turned to its Twitter account to promote the show, pointing viewers in the direction of a blog written by Homepage Editor Ronan Fitzgerald.
He waxes lyrical about the series - often compared to Larry David's 'Curb Your Enthusiasm' - describing it as a "constant and comical portrait of failure".
"Louie is too fat, too bald, and too old," Mr Fitzgerald wrote.
"Armed with a searing honesty about his own limitations, as a father, a human being, and in the dating game, he stumbles through a world in which even the most mundane activity inevitably leads to humiliation."