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Sky TV bundles now include Sky TV for half-price for a limited time, as part of a one-day-only offer.

Under the terms of the promotion, which runs today only, customers who sign up for Sky TV as a standalone product or as part of a bundle will pay £10.75 per month for standard Sky TV service for the first 12 months of their contract. The service normally features a monthly charge of £21.50.

Consumers can also add Sky Sports and Sky Movies to their package and pay half the going rate. That equates to an additional monthly outlay of £10.50 and £8 per month respectively for 12 months – compared with the standard rate of £21.50 and £16 per month.

The half-price promo applies to Entertainment Extra, which is £2.50 per month with the offer, and Sky World too, which is £17 extra per month, down from £34 per month previously.

All consumers signing up for Sky TV also quality for a free Sky+ HD box and free standard set-up.

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