Virgin Media has boosted the appeal of its TV, home phone and broadband bundles by creating a channel for YouTube in its Electronic Programme Guide (EPG).
As such, Virgin Media TiVo customers can now access the video community’s online content from their main television listings.
YouTube is the first app to be included in a TV guide and is available from today (Thursday February 21st) to all TiVo customers.
In addition, Virgin Media has integrated YouTube clips and channels more deeply in TiVo’s ‘My Shows’ and ‘Search and Browse’ areas.
The free app can be launched by scrolling through the channel listings and selecting number 198.
Peter Chapman, Associate Director of Content Acquisition at Virgin Media, said that as the first and fastest growing next-generation TV service, Virgin Media TiVo is "transforming the way we watch television".
"The distinction between different types of entertainment – from channel schedules to On Demand TV, from linear broadcasts to online content – is blurring all the time," he stated.
"By giving YouTube a place in our channel listings we’re breaking the mould of the traditional EPG and giving our customers even more choice in how they can watch the great content on our platform."
Francisco Varela, Global Director of Platform Partnerships at YouTube, said the content provider is always looking for new ways to reach out to viewers.
"We are delighted that the YouTube app now has a place in Virgin Media’s channel listings," he stated.