There will be more than 100 million IPTV subscriptions worldwide by the end of the year, it has been claimed.
Pyramid Research claims that user numbers grew at an "impressive" compound annual growth rate (CAGR) of 40 per cent between 2008 and 2012.
As such, broadband-based television services now account for almost one in ten pay TV subscribers around the world.
Guillermo Hurtado, an Analyst at Pyramid Research, said the three largest country-markets - China, France and the US - each had over ten million IPTV subscriptions at year-end 2012.
Together these accounted for roughly 53 per cent of the global IPTV subscription base, he noted.
"Between 2012 and 2017, we forecast that global IPTV revenue will increase at a 16 per cent CAGR," Mr Hurtado stated.
He forecast that the biggest increase will occur in the Asia-Pacific region (7.9 per cent), as China Telecom continues to quickly expand its base.