Leading television, home phone and broadband provider Virgin Media has added 21 new live channels to Virgin TV Anywhere.
Virgin TV customers - who have exclusive access to the cloud-based entertainment service - will be able to stream the new channels on computers, tablets and smartphones at no extra cost.
Channels from BSkyB, Channel 4, Discovery Networks, NBCUniversal, Turner Broadcasting and Viacom International Media Networks are being added to the platform, giving viewers a wider range of options.
Virgin Media TV subscribers will now have 66 channels to choose from on the service.
Scott Kewley, Virgin Media’s Multiscreen Product Director, said the firm's customers love being able to watch whatever they want at a time that suits them.
"By adding 21 live channels to Virgin TV Anywhere at no extra cost we’re also enabling them to watch their favourite shows wherever they want too," he stated.
"Whether our customers are looking for something to keep the kids happy, an enthralling drama or a cutting-edge documentary, the new line-up on Virgin TV Anywhere really does have something for everyone."
Consumers can access Virgin TV Anywhere over the internet, or - if they have Virgin Media TiVo - through a mobile and tablet app.
The online service is available to all Virgin TV customers, with extra features for TiVo users to manage their boxes.
Customers can access the mobile and tablet app on iOS devices such as the iPad, with Android devices set to gain functionality later this year.