BT has revamped its broadband deals for both ADSL and fibre subscribers.
Consumers signing up for a copper-based broadband deal now receive a £25 Sainsbury's gift card.
One option for ADSL customers is BT Unlimited Broadband and Weekend Calls, which also comes with a 12-month half-price discount.
As such, subscribers pay just £8 per month plus line rental for the first year of their 18-month contract.
In return, they receive up to 16Mb download speeds, an unlimited monthly usage allowance, unlimited weekend calls and a free BT Home Hub.
Customers are also able to take advantage of free Wi-Fi minutes with their BT broadband package.
Meanwhile, households signing up for any BT fibre broadband deal are able to claim a £40 Sainsbury's gift card.
The entry-level super-fast broadband deal is BT Infinity: Broadband and Off-peak Calls, which is ordinarily priced at £18 per month plus line rental.
However, customers can enjoy half-price broadband and calls for the first three months - meaning they initially pay just £9 per month plus line rental.
Subscribers are able to download at speeds of up to 38Mb and use up to 40GB of data per month.
The broadband package comes with inclusive evening and weekend calls, plus a free Wireless Infinity Home Hub, free Wi-Fi minutes on the move and basic McAfee security.
According to BT, Infinity offers download speeds up to eight times' faster than the UK average.
"This means you can enjoy a faster online experience, like downloading films in the time it takes to make popcorn," the broadband provider stated.