Sky has launched a special offer for existing pay-TV customers, giving them the chance to enjoy a 50 per cent discount when upgrading their deal.
Households with a Sky TV package can now receive half-price Sky Sports and Sky Movies for three months, allowing them to access premium content at a reduced rate.
Existing customers signing up for Sky Sports can pay just £10.50 per month for the first three months, before the price reverts to the standard £21 per month.
They are able to watch all the live action on Sky Sports 1,2,3,4, Sky Sports News and Sky Sports F1.
Subscribers can also watch live sport on the move using the Sky Go service, which allows customers to access content on a range of web-enabled devices.
The new deal allows households with an existing Sky TV subscription to save £31.50 in the three months after taking out the Sky Sports Pack.
A similar offer is available for those wishing to enjoy all the latest film releases and classic pictures on Sky.
The Sky Movies Pack is ordinarily priced at £16 per month, however customers upgrading can pay just £8 per month for three months - achieving a £24 saving in total.
Sky Movies subscribers have a variety channels to choose from, including Sky Premiere, Sky Action and Sky Comedy.
New films are released every week, giving viewers the first opportunity to watch many of the leading blockbusters and cinema hits on television.
The 50 per cent discount offer on Sky Sports and Sky Movies is set to run until June 27th 2013, meaning customers have over two months to take advantage.