TalkTalk's YouView customers now have the opportunity to watch their favourite films in high definition.
Households with a Plus TV subscription can enjoy HD films via LOVEFiLM Box Office from just £3.50 per film.
Laurence Miall, Director of TV at TalkTalk, said the on-demand movie service offers "a whole range" of HD titles, including The Hobbit: An Unexpected Journey, The Dark Knight Rises and Oscar best picture winner Argo.
In addition, all five Twilight Saga films are available to pay-as-you-go LOVEFiLM users, she noted.
"We’ve also added Sky Movies Disney to our Sky Movies Boost, offering animated classics like The Lion King, Cinderella and Bambi, live action movies like Pirates of the Caribbean and National Treasure and Pixar hits including Cars and A Bug’s Life," Ms Miall stated.
"The flexible Sky Movies Boost includes all 11 Sky Movies channels for just £15 a month."