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The popularity of Virgin Media's TV, home phone and broadband deals helped the firm increase profits during the first three months of 2013.

First-quarter operating profits rose by 7.9 per cent - supported by new broadband bundle subscriptions - as Virgin Media recorded pre-tax earnings of £406 million, reports Bloomberg.

Total revenue between January and March 2013 rose by 3.6 per cent to £1.043 billion.

Virgin Media increased its super-fast broadband customer base by 337,900 during the quarter, taking the total to 2.5 million.

This contributed to a 5.2 per cent increase in average revenue per subscriber to £49.38.

Some 65 per cent of Virgin Media customers are now triple-play users who receive pay-TV, home phone and broadband services from the provider.

And 16 per cent are quad-play customers who also take advantage of the firm's mobile phone service.

Neil Berkett, Chief Executive of Virgin Media, said the company had had "a good start to the year" with accelerated revenue growth, improved churn, and strong free cash flow growth.

"The great value we provide through our Collections packages, which bundle super-fast broadband and our next generation TiVo service, has seen new customers join and our existing customers stay loyal to us," he stated.

"This positive momentum in the business positions us well for our planned merger with Liberty Global."

Last week, the proposed takeover of Virgin Media by the US media company gained the approval of the European Commission.

Should the merger be completed as planned, the new company will provide broadband services to 25 million customers across 14 countries.

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