BT has unveiled a range of broadband deals including access to the new BT Sport platform, which launches in August 2013.
All BT home broadband customers will be able to tune in to content on BT Sport 1, BT Sport 2 and ESPN for free - either online or via a TV set-top box.
As such, households signing up for BT Unlimited Broadband & Calls will be able to watch live Barclays Premier League football and Aviva Premiership rugby union at no additional cost.
This entry-level option for BT Sport does not require a pay-TV subscription - customers can simply watch the action online or via a new BT app.
BT Unlimited Broadband & Calls offers up to 16Mb download speeds, an unrestricted data allowance, a free wireless broadband router and weekend calls.
The broadband deal is currently available at half-price for the first 12 months of an 18-month contract, meaning customers pay just £8 per month plus line rental for the first year.
After the 12-month introductory period, the price reverts to £16 per month plus line rental.
As an added sweetener, BT is currently giving away a free £25 Sainsbury's gift card to new customers signing up for BT Unlimited Broadband & Calls.
Sports fans wishing to watch BT Sport 1, BT Sport 2 and ESPN action on their TV set need take out a bundle which includes BT pay-TV services.
Arguably the best-value package is BT Infinity Broadband, Calls & TV, which offers super-fast up to 38Mb internet services, unlimited data and weekend calls.
As well as an unlimited monthly data allowance, a £50 Sainsbury's voucher and a free Wireless Infinity Home Hub, subscribers receive a YouView set-top box worth £299.
This allows viewers to watch a range of Freeview and subscription channels, enjoy on-demand content, and access BT Sport in HD on their TV set at no extra cost.
The broadband bundle is priced at £20 per month plus line rental over an 18-month deal, with customers required to pay a £49 TV activation fee and a £30 Infinity activation charge.