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BT is set to further increase the appeal of its new sports channels by airing live Football Conference matches from 2013-14.

The Non-League Paper reports that BT Sport has agreed a £300,000 deal to show between 25 and 30 games next season, with the potential for more in 2014-15.

For the last three years, matches from the top flight of non-league football have been aired on subscription channel Premier Sports. However, the BT Sport deal brings this arrangement to an end.

Brian Lee, Conference Chairman, said the league had enjoyed a good relationship with Premier Sports, but it was time to move forward.

"They have given the league fantastic coverage but we’ve got to look at this from a business point of view – we will be going from a possible audience of 6,500 to one much nearer 6.5 million. That’s the reality of the situation," he stated.

Mr Lee claimed the BT Sport deal will offer further opportunities for the league in the future.

"There could be more games to come the season after, and if it’s a success, there is the chance for an improved agreement further down the line," he told the news provider.

“The Football Conference will sit alongside the Premier League and the Bundesliga – and that to me is a big thing. We’ll be getting high-level exposure; BT has gone into this in a big way. It’s exciting.”

BT Sport launches in August 2013, with live Premier League football the jewel in its crown. The firm will air 38 games per season over the next three years, including 18 of the top-pick matches.

Viewers will also be able to tune into top division matches from Italy, France, Germany, Brazil, the US and Scotland, along with Europa League and FA Cup action.

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