closedownarrowlogo-verticalmenu-barsearch Skip to main content
Jump to navigation
Customer news

UK consumers appear reluctant to recommend their broadband provider to other people.

Fewer than half (47.6 per cent) of the 779 broadband subscribers surveyed by said they would recommend their service provider to others.

Some 32 per cent said they would not encourage somebody else to sign up for broadband with their provider.

The remaining 20.2 per cent said they would 'maybe' provide a recommendation, but were not entirely sure.

Mark Jackson, Editor at, noted that word of mouth is "a very fluid but powerful tool" and one that frequently benefits reputable broadband providers.

However, he claimed that consumers can be "a pessimistic bunch" at times.

"Nobody likes to recommend a service to friends unless they’re sure it won’t come back to haunt them," Mr Jackson stated.

The study also shed light on what consumers think about the quality of support offered by their service provider.

Some 45 per cent of respondents described it as 'good', 30.2 per cent said it was 'average' and 24.6 per cent thought quality of support was 'poor'.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Dave 2 days ago TalkTalk CEO reads 'awful'... Didn't have Internet access for 2 month 1st engineer didn't turn up down to broken down van day of...
  • Patricia.Green.92 4 days ago Scientists use infra-fed to make... I was paid 104000 bucks past year by doing an on-line task furthermore I was able to do it by w­orking in...
  • Amy.Mercado 4 days ago Sky Q customers to get F1 races... I was paid 104000 dollars last 12 months by doing an online job moreover I was able to do it by w­orking...

Search news