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UK consumers appear reluctant to recommend their broadband provider to other people.

Fewer than half (47.6 per cent) of the 779 broadband subscribers surveyed by ISPreview.co.uk said they would recommend their service provider to others.

Some 32 per cent said they would not encourage somebody else to sign up for broadband with their provider.

The remaining 20.2 per cent said they would 'maybe' provide a recommendation, but were not entirely sure.

Mark Jackson, Editor at ISPreview.co.uk, noted that word of mouth is "a very fluid but powerful tool" and one that frequently benefits reputable broadband providers.

However, he claimed that consumers can be "a pessimistic bunch" at times.

"Nobody likes to recommend a service to friends unless they’re sure it won’t come back to haunt them," Mr Jackson stated.

The ISPreview.co.uk study also shed light on what consumers think about the quality of support offered by their service provider.

Some 45 per cent of respondents described it as 'good', 30.2 per cent said it was 'average' and 24.6 per cent thought quality of support was 'poor'.

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